PATISEN, the African seasoning expert.
In Senegal, PATISEN is the number 1 food-processing industry, in front of multinational corporations such as Nestlé or Danone. CEO Youssef Omaïs proves it is possible to be ahead of the big players. His secret: he speaks to the African consumer directly, while foreign manufacturers are most often disconnected from the groundwork. His staff is 100% Senegalese and his factories work 7/7.